How to Do Keyword Research the Right Way


Effective keyword research is an important process that must be done correctly before optimizing your website content, blog posts or YouTube video. Today in this post, I’m going to discuss the most important steps you must take to be sure you choose the right keywords every time.

Once you’ve read this post in it’s entirety, you should have a thorough understanding of how to do keyword research the right way.

So What’s the Main Objective When Doing Keyword Research?

Your main reason for doing keyword research should be to find a group of keywords that you can rank your website, blog posts or videos on the first page of Google for and bring targeted traffic to your content.

A few metrics you will need to check in order to see if a particular keyword is worth going after, are as follows:

  • Is the keyword relevant to my topic or overall website theme?
  • Does the keyword get searches? (what is the search volume)
  • How much competition does the keyword have?

Once you’ve done the proper research on these 3 areas, you will have a good idea as to how valuable the keyword is to you, and how hard it will be to grab a spot on the first page of Google.

The First Step

The first step in an effective keyword researching session is to first think about what your reader might be searching for. This should be fairly easy. If your content is about cooking recipes then most likely the people who would enjoy your content are the ones searching for specific types of delicious recipes.

It’s important to think of long-tail keywords (lengthy search phrases with lower competition). Long-tail keywords are easier to rank for and are generally more specific which can lead to a better experience for your reader and higher conversions.

For example, instead of picking the search phrase “cooking recipes” you may want to think of longer search phrases like:

  • Best cooking recipes for vegans
  • Delicious fried chicken recipes
  • Top 10 great tasting cooking recipes
  • Top 5 best recipes for dessert lovers

Notice, all of these are very specific which means they get searched for less and have lower competition than a more general short-tail keyword.

The Second Step

Once you’ve picked your keyword as a starting point, now it’s time to use a good keyword tool to generate some more ideas.

A good keyword research tool will not only give you accurate data on metrics like keyword volume and competition, it will also show you closely related search terms you may not have thought of before.

There are plenty of options for keyword tools online but the one I like to use is the free keyword research tool at Wealthy Affiliate. You can access this tool by creating a free membership here.

Click here to read my full review of all of the additional tools and benefits you gain access to when you sign up for the free Wealthy Affiliate Starter account.

The reason I prefer this particular keyword tool is it’s fast and easy to use, and it gives your all of the information you need to find the perfect keywords for your marketing campaigns. View the screenshot below to see the different metrics this tool provides you with.

Keyword research tool

All of the details you need all in one tool

As you can see, this tool gives you the search volume, the estimated traffic you will receive at the 1st position, and the level of competition by clicking on “View Result”.

The Third Step

Your third and final step is simple, you will  choose a few keywords from the list of suggestions base on how much traffic and how competitive they are.

A good thing to remember is to have the right expectations going into making your choices. If you choose something with 500-5000 monthly searches and high competition, you will need to be patient and include a solid link building plan in your campaign to insure you are able to eventually grab a spot on page one.

Yes, the higher searched for keywords will bring you more traffic, but they will take more time, effort and link building because of the higher level of competition.

Generally speaking, you want to stick to the keywords with a search volume of 40-500 monthly searches and low to medium competition.

Decide which keywords you are willing to go after, and get to work!

Did you learn something from this post? Do you have any questions or comments? Please leave your feedback below!

Jacob Mills

About The Author


Entrepreneur, Search Engine Marketing Strategist, Music Lover, Pianist, Socialite, Child of God.