How to Rank in Google Local – 7 Tips to Show Up in the Map Pack

How to Rank in Google Local Search


If you own a small business and serve customers locally, getting your website ranked in Google for local search terms your targeted customers are using can transform your business into a customer magnet!

In this post I’m going to map out, step by step, how to rank in Google local search results for ultra targeted search terms your prospective customers are using every day.

Getting in front of the people who are actively searching for your products and services isn’t always easy when using conventional offline marketing methods. Even using some paid online marketing strategies can result in failed campaigns and wasted AD spend.

The most effective and affordable way to bring in the customers is to use a few simple local SEO tricks that will give you better exposure in the search engines, specifically Google’s map pack.

Getting Ranked in the Map Pack in 2017


So what is the map pack? The map pack is a section in Google local search results that display local business listings that are relevant to specific local search terms.

For instance if you were to search for “Tow Trucks in Vancouver Washington” or any other local search term you would see the top 3 ranking local map listings directly below any paid advertisements that might be present (see photo).

Claiming your spot in this map pack is the best way to gain ultra targeted buyer traffic to your website resulting in a great increase in leads and sales.

If you want to get the phone ringing off the hook and start ramping up your business, follow the 7 steps below and you will be well on your way to dominating Google local search results in your market.

Here’s how to get ranked in Google local map pack listing


Starting off, you need to make sure you have a well optimized website. Make sure the content is authoritative (keyword rich, lengthy, well written), make sure your headings, title tags, site title, page descriptions etc. are all well optimized for the search engines. For details on how to do on page optimization for your site read this.

Once your site is ready, go ahead and follow the steps below:

  1. Set up your Google My Business account. To get this set up go here. It’s simple, easy and free to sign up. Start by clicking the “Start Now” button in the middle of the site.
  2. Enter Your NAP. During the initial set up you will be asked for the business name, address and phone number (NAP). Be sure to enter this information exactly how it reads on your website and elsewhere online.
  3. Add Optimized Photos to your Google My Business profile. Add plenty of photos with keyword relevant file names to each photo section (a quick and easy way to do this is to use a screen capture tool like Jing to capture relevant Google images with “labeled for reuse” usage rights and save them with relevant keywords as the file names).
  4. Enter All Information. Now you want to completely fill out your profile with as much information as possible. Fill in your website, hours of operation, holiday hours, and relevant categories for your business.
  5. Get Verified. At this point your profile should show as 80% complete. The last thing you need to do, to complete your profile is get your account verified. To do this, simple click the “Verify Now” button at the top of your profile and request a verification postcard. When it arrives (it can take up to 4 weeks), enter the code and voila! You’re verified!
  6. Order Citations. Citations are more business listings on other sites like Yelp, Bing Local, Yahoo Local etc… There are literally hundreds of these sites and getting listed on them will increase your authority with Google and boost your rankings in the map pack. Although you can create these listings yourself, I wouldn’t recommend it mainly because it takes lots of time! You can order citation boost packages by contacting me for great deals and bulk discounts.
  7. Get 5 Star Reviews. Last but not least, getting a few 5 star reviews each month is important for speeding up the ranking process and adding more trust and credibility with Google and your prospective customers. Ask your friends and family or current customers to drop you a review. You can also order review packages from me  (all reviews are unique and from real people only).

You’re set! Now you play the waiting game. Before you start creating citations and gaining reviews you should set a benchmark for where you are currently ranking in the map listings for the search terms you’re targeting. This way you can better track your movement.

Ranking in the search engines takes some time. If your listing settles in at a less than desirable spot, order some more citations and get a few more reviews. Rinse and repeat this process for continued improvement until you finally crack the 3-pack.

Did you like this post? Was it helpful? Do you still have questions? Comment your thoughts, concerns and questions below! I’ll be happy to hear from you and assist you with any help you may need.

Happy ranking!

Sincerely,
Jacob Mills

 

About The Author

Jacob

Entrepreneur, Search Engine Marketing Strategist, Music Lover, Pianist, Socialite, Child of God.